Pesky calls: Trai proposes differential tariff for spam calls, SMS

New Delhi, August 28

In a fresh offensive to curb pesky calls, Trai has asked the industry if a higher tariff should be introduced for calls and SMSs beyond a certain limit in a graded manner, according to a new discussion paper on measures to tighten norms around telemarketing communications.

In a discussion paper floated on “Review of the Telecom Commercial Communications Customer Preference Regulations, 2018”, the Trai has mooted telecom subscribers making over 50 calls or sending out even 50 SMS a day should be scrutinised as a potential pesky callers.

The regulator feels that differential tariffs may make commercial communication using 10-digit numbers unviable for unregistered telemarketers.